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Your CRM Will Ask You Forty Questions. Foundation Is Where You Answer Them

Your CRM Will Ask You Forty Questions. Foundation Is Where You Answer Them

by Luísa Nascimento | Sep 2, 2026 | CRM

You’ve signed off the budget. The CRM is chosen. Someone on the team has admin access and a fresh, empty account, and the first screen asks you to name your pipeline stages. So you name them. Something like: New, Contacted, Qualified, Proposal, Won, Lost. Then...
Your AI Tool Needs Data You Haven’t Organised

Your AI Tool Needs Data You Haven’t Organised

by Luísa Nascimento | Sep 2, 2026 | Digital Marketing

The demo is always excellent. Someone shows you an AI tool that scores your leads, predicts which accounts are about to churn, drafts the follow-up email in your voice and tells you which channel to put next month’s budget into. It’s genuinely impressive....
If You’re Looking to Implement a CRM, Here’s How We Help You in 3 Sprints

If You’re Looking to Implement a CRM, Here’s How We Help You in 3 Sprints

by Luísa Nascimento | Sep 2, 2026 | CRM

What if you had strategy and software in the same place? This is our proposal at BLND. Our methodology — Build, Connect, Scale — is as direct as it gets. In three productised Sprints, you build your marketing strategy from the ground up, connect everything into one...
Eight Things to Fix Before You Spend a Pound on Ads

Eight Things to Fix Before You Spend a Pound on Ads

by Luísa Nascimento | Sep 2, 2026 | Online Advertising

Paid campaigns rarely fail at the creative. They fail two weeks earlier, in a tracking setup nobody checked, and the failure is invisible until you’ve spent enough to care. The pattern is consistent. Campaigns launch, numbers come in, the numbers look plausible,...
How an SEO conference has made me fall in love with Digital Marketing again

How an SEO conference has made me fall in love with Digital Marketing again

by Luísa Nascimento | Aug 18, 2025 | Digital Marketing, SEO

Living in London means having the chance to participate in some great marketing conferences. Now it was time to hear from the SEO minds out there at the MozCon 2025. I usually like to join these kinds of events to try and see the light at the end of the tunnel. And oh...
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BLND Agency Ltd | 123 Buckingham Palace Rd SW1W 9SH London UK
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