SPECIALTIES
Part of a sprint
Marketing Strategy
A clear strategy turns scattered marketing efforts into a focused, coordinated system. We define your positioning, audiences, and channel priorities — so every decision has a direction behind it.
What's included
A strong marketing strategy aligns your goals, channels, and data into a cohesive system that drives consistent, measurable growth.
Market & audience research
Who you’re targeting, what they need, and where to reach them — built on data
Channel prioritisation
The right channels for your goals — so budget goes where it has the most impact.
Positioning & messaging
A defined narrative that sets you apart — consistent across every channel.
Marketing roadmap
Clear priorities and milestones — so the whole team knows what’s next.
Best for
Who this helps most
Marketing Strategy is the starting point for businesses with no marketing structure in place — no defined audience, no positioning, and no clarity on where to focus before spending any budget.
Partner-led growth businesses
Your growth depends on partners, but there’s no shared framework guiding how you show up, what you say, or who you’re targeting.
B2B2C service businesses
Managing relationships across multiple audience types without the systems to support it.
Businesses without marketing structure
You’re already moving — but without a defined direction. No clear ICP, no channel priorities, no consistent narrative.
Problems it solves
What gets fixed
The absence of a foundation — replaced with a clear ICP, a defined message, and a channel plan to build everything else on.
Don’t know where to start
No defined ICP, no clear messaging, no channel direction — just a feeling that marketing should be doing more.
Targeting everyone, reaching no one
No ICP means the same message goes to everyone — and a message written for everyone tends to land with no one.
Trying to handle every channel at once
Running on too many channels without a clear reason for any of them — budget spread thin, results hard to read.
Part of a sprint
Marketing strategy is delivered as part of the Foundation Sprint — a 3–4 week engagement focused on defining your direction and growth priorities.
Foundation Sprint
3-4 WEEKS
Map your business model, define your audience, and identify the gaps holding you back. The result is a comprehensive marketing blueprint — the strategic groundwork for everything that follows.
BEST FOR
B2B2C services; No marketing structure;
Partner-led growth
Not sure where to start?
Our Marketing Readiness Quiz takes a few minutes and tells you exactly which sprint fits your business — and where the gaps are right now.
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