CASE
pixolo
How pixolo launched their new B2C product, the Fotobox — from a brand-new digital presence to a customised Shopify store and a content-driven go-to-market engine. Strategy and storefront engineered by BLND.
pixolo
An established B2B brand in the ID-Business services space, pixolo set out to launch a new direct-to-consumer product: the Fotobox. It needed something their existing brand couldn’t offer — a distinct digital identity, a dedicated storefront, and a marketing motion built for awareness, visibility, and conversion in a completely new audience.
A foundation built for what comes next
It’s early days for the Fotobox, and the focus so far has been on building the right base — a launch-ready storefront, a content engine that compounds over time, and the tracking to learn from every visit.
- A customised Shopify store, live and ready for B2C scale
- SEO landing pages and blog content driving organic discovery from day one
- Newsletter activation through HubSpot, building a direct audience channel
- Tracking infrastructure giving full visibility into user behaviour and what’s converting
A customised Shopify store, built for a B2C launch
BLND took on both sides of the launch: the strategy that defined how the Fotobox would show up in the market, and the system that would carry it. The Shopify store was built from zero with heavy backend customisation to support the product line, while a connected content engine — blog posts, SEO landing pages, social, and newsletters — drove awareness and pulled traffic in.
This wasn’t a templated storefront with marketing bolted on. Every layer — positioning, store, content, tracking — was designed to work together, so visibility and conversion compound rather than sit in silos.
Brand and product positioning: the Fotobox was defined as a distinct B2C identity, separate from pixolo’s established B2B presence — with messaging, audience definition, and visibility strategy built specifically for direct-to-consumer.
A Shopify store, customised end-to-end: built from scratch with backend customisations tailored to the Fotobox product line, paired with a tracking setup that gives the team real visibility into user behaviour and performance.
A content and activation engine: SEO landing pages targeted at different audience segments, blog content connected through internal linking, and HubSpot newsletters — turning the store into a continuously activated marketing system, not just a checkout.
“A Shopify store isn’t just a shop. Customised the right way, it becomes a digital system where positioning, content, and tracking work together to turn visibility into sales.”
From a new product idea to a B2C activation engine
pixolo came to BLND with a strong B2B brand and a brand-new B2C product that needed its own identity, storefront, and growth motion. They left with a customised Shopify store, an SEO and content engine driving organic visibility, newsletter activation through HubSpot, and the tracking infrastructure to see what’s actually working — and double down on it.
Foundation Sprint
3-4 WEEKS
Map your business model, define your audience, and identify the gaps holding you back. The result is a comprehensive marketing blueprint — the strategic groundwork for everything that follows.
BEST FOR
B2B & B2C services; No marketing structure;
Partner-led growth
System Sprint
6-8 WEEKS
Design and implement the CRM, automation, and analytics infrastructure that powers your marketing. Turn manual processes into a reliable, scalable engine you can actually depend on.
BEST FOR
Operation-heavy teams; B2B products;
Disconnected tools
This is the Foundation Sprint and System Sprint working together: a clear strategy on top, a customised system underneath — and a product that’s ready to be found, bought, and grown.
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